Pitbull Ft Marc Anthony – Rain on Me:
The video that I am going to be deconstructing using Goodwin’s points is Pitbull ft Marc Anthony “Rain Over Me,” as this video also depicts genre characteristics, relationships between lyrics and visuals and depicts a dance routine between both singers. I chose to analyse this particular video as there are some visual ideas that I am hoping to replicate and create myself.
1. Music videos demonstrate genre characteristics
Throughout the music video there are references made depicting the genre of the song, however the most powerful scene in the video that illustrates this is when the video reaches 1:26. Pitbull and Marc Anthony perform what resembles a mini stage performance where they are exemplified dancing on screen in the rain whereby there moves are sharp, fun and fast paced due to the frames cutting between each other exceedingly quick. The dances that both singers perform in their music video portray an element of hip-hop which is the genre characteristics of their video.
2. There is a relationship between lyrics and visuals
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| "Out of my mind/so let it rain over me" |
In this particular music video there is a distinct relationship between the lyrics and visuals as they are amplified. This is depicted in the chorus when Pitbull and Marc Anthony sing “I’m rising so high, out of my mind, so let it rain over me.” When you watch the dance routine to the lyrics that both Pitbull and Marc are singing you begin to see how they dance according to what they sing. For the lyric “Out of my mind,” Marc raises his hand to his head and begins to point and turn his finger to show that he is out of his mind. Additionally, they do the same for the lyric “so let it rain over me,” as they both raise their arms into the air and the rain suddenly begins to fall down upon them depicting this; lyrics and visuals work exceptionally well together here.
3. There is a relationship between music and visuals
The video begins with the sound of a helicopter flying overhead even though it does not make an appearance in this scene, yet a few seconds later a light, mellow electro tune is heard very softly in the background as Marc Anthony sings the beginning lines of the song. However, moments later the tune begins to increase and get louder as the song progresses and a stronger upbeat, base drum is heard overpowering the main tune as the camera shots speed up according to the individual beat of the song. This goes together with the bright, powerful images, that is, close up’s of Marc Anthony’s face and the dessert landscape that Pitbull is depicted dancing in; music and visuals work nicely here.
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.
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| (At 0:52) |
Pitbull and Marc Anthony are promoted as being the main stars of the music video. They are each represented by the use of close ups of their face which clearly allows the audience to feel a though they can connect with them as they feed off their facial expressions and emotions. Particular close up’s portray the singers confidence, attractiveness and charisma as they stare into the camera providing the audience with a warm, gentle smile and they will sometimes use their expression to show a slightly cheeky side of themselves by raising their eyebrows and making signals towards the female dancers; which is sometimes a continuing motif throughout the video.
Notice the bright, natural sunlight reflecting onto Pitbull’s face, drawing attention to his facial expressions giving the audience the impression that he is confident, perhaps a little naughty and cheeky.
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| (At 1:03) Additionally, notice the mixture between the high and low key lighting which is projected in this shot as the backdrop is dark with just a glimmer of light shining in from behind the singer and his female accomplice as well as there being some high key lighting beaming onto their faces – which contradicts the previous close up. Here we see a sassier, mischievous persona as we see a more playful side to the singer.  5. There is frequently reference to notion of looking and voyeuristic treatment of the female body.  The video focuses on many close ups of the female dancers – not only of their facial features, but mainly focusing on their physique; therefore using the women as a sexual objects. With the camera capturing the female dancer’s body the directors and producers are the flaunting the girls sexuality to help sell the video as it will capture the audiences attention. Additionally, in the video there is use of screens within screens whereby wire-framing is used to import two different videos displaying two different scenes of events and importing this onto one screen. For me this makes the video a worthwhile watch as it is interesting, dissimilar and captivating.  (At 2:46)  (At 1:24)  6. There is often intertextual reference (to films, TV programmes, other music videos) In the music video one of the female dancers is depicted as a silhouette dancing in front of a special effect that makes up Marc Anthony’s face using lights and consists of rain falling down upon it. The dance moves used in this scene are sharp and slightly robotic due to the frames changing and zooming in onto one another and this particular clip is an intertextual reference to a TV programmes opening titles called “Tales of the Unexpected,” whereby female dancers are displayed as silhouettes’ dancing in front of backdrops that consist of fire and water.  (Tales of the Unexpected)  |
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